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ReadySet Privacy Policy

This Privacy Policy explains how HVNT Entertainment AB ("ReadySet", "we", "our", or "us") collects, uses, shares, stores, protects, and otherwise processes personal information in connection with ReadySet and related Services.

This Privacy Policy applies to Website Visitors, Studio Users, Event Organizers, Participants, Public Event Participants, Agencies, Educational Institutions, Enterprise Customers, and other users of the Services.

Last updated · June 9, 2026

1. Who We Are

ReadySet
c/o HVNT Entertainment AB
Company Registration Number: 559013-7047
Sturegatan 50
SE-11436 Stockholm
Sweden
support@playreadyset.com

2. Data Controller and Data Processor Roles

When ReadySet Acts as Controller

ReadySet generally acts as Controller for:

  • Website visitors
  • Studio accounts
  • Billing information
  • Customer support
  • Marketing communications
  • Product analytics
  • Platform security

When ReadySet Acts as Processor

ReadySet generally acts as Processor when processing participant information on behalf of an Event Organizer.

Examples include:

  • Usernames
  • Participant emails
  • Location information
  • Photos and videos
  • Event participation records
  • Activity metrics

Public Events

When ReadySet operates an Event directly, ReadySet generally acts as Controller.

3. Information We Collect

Website Visitors

We may collect:

  • IP address
  • Device information
  • Browser information
  • Cookie identifiers
  • Website usage information
  • Referral information
  • Advertising attribution information

Studio Users

We may collect:

  • First name
  • Last name
  • Email address
  • Phone number
  • Company or organization
  • School or educational institution
  • Profile image
  • Authentication provider
  • Billing information
  • Subscription information

Event Organizers

We may collect:

  • Event information
  • Team information
  • Event settings
  • Event content
  • Event analytics

Participants

Depending on Event configuration:

  • Username
  • Name
  • Email address
  • Team information
  • Quiz responses
  • Challenge responses
  • Photos
  • Videos
  • Audio recordings
  • Activity information
  • Participation information

Automatically Collected Information

  • Device identifiers
  • Operating system
  • Application version
  • Session information
  • Usage analytics
  • Error reports
  • Security information

4. Location Information

ReadySet is a location-based platform.

We may process:

  • Precise GPS location
  • Location history during active gameplay
  • Checkpoint validation information
  • Route information
  • Movement information

Location information may be processed while an Event is active, including when the application is operating in the background and location permissions have been granted.

Participants may disable location permissions; however, certain functionality may become unavailable.

5. Photos, Videos and Media

Participants and Event Organizers may upload:

  • Photos
  • Videos
  • Audio recordings
  • Screenshots
  • Other media

Depending on Event configuration, content may be visible to:

  • Event Organizers
  • Team members
  • Authorized administrators
  • Sponsors
  • Other authorized viewers

6. Promotional Media Consent

Certain Events provide Participants with the option to consent to the use of submitted content for promotional purposes.

Consent is optional.

Where consent is granted, ReadySet, Event Organizers, and authorized partners may use approved content for:

  • Marketing
  • Advertising
  • Social media
  • Case studies
  • Event recaps
  • Testimonials
  • Promotional materials

Consent preferences are recorded and managed within the Services.

Participants may withdraw consent where required by law, subject to limitations relating to materials already published.

7. Activity and Wellness Information

ReadySet may integrate with:

  • Apple Health
  • Google Health Connect
  • Similar activity platforms

Information may include:

  • Step counts
  • Distance traveled
  • Estimated calories burned
  • Activity completion metrics

This information is processed solely for gameplay, reporting, analytics, and engagement purposes.

ReadySet does not provide healthcare services or medical advice.

8. Leaderboards and Participant Visibility

Depending on Event configuration, Participants may view:

  • Usernames
  • Team names
  • Rankings
  • Scores
  • Achievements
  • Challenge completion information

These features are an intended part of the Services.

9. How We Use Information

We may use information to:

  • Provide the Services
  • Authenticate users
  • Deliver Events
  • Process payments
  • Validate gameplay
  • Generate rankings
  • Process media
  • Provide support
  • Improve Services
  • Detect abuse
  • Maintain security
  • Conduct analytics
  • Develop AI-powered functionality
  • Comply with legal obligations

We may send:

  • Transactional messages
  • Security notices
  • Product updates
  • Marketing communications where permitted

10. Legal Bases for Processing (GDPR)

We process information under one or more of the following legal bases:

Contract Performance

To provide the Services.

Legitimate Interests

To improve, secure, and operate the Services.

Consent

For:

  • Promotional media use
  • Certain marketing communications
  • Cookie categories requiring consent

Legal Obligations

To comply with legal requirements.

11. Sharing Information

We may share information with:

Event Organizers

For administration of Events.

Participants

Where required for gameplay functionality.

Service Providers

Providers supporting operation of the Services.

Professional Advisors

Lawyers, accountants, auditors.

Authorities

Where legally required.

12. Service Providers and Subprocessors

Examples include:

  • Google Cloud
  • Firebase
  • Stripe
  • HubSpot
  • Mailchimp
  • Postmark
  • Resend
  • Microsoft Clarity
  • Cookiebot
  • OpenAI
  • Anthropic
  • Cloudflare

A current subprocessor list may be maintained separately.

13. International Transfers

Where information is transferred outside the EEA, appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms will be used where required.

14. Retention

Participant identifiers are generally anonymized within approximately 72 hours after Event completion.

Participant identifiers may be deleted approximately 30 days after Event completion.

Aggregated and anonymized analytics may be retained longer for:

  • Product improvement
  • Analytics
  • Benchmarking
  • Security
  • Research

Customer account information may be retained for as long as reasonably necessary to provide the Services and comply with legal obligations.

15. Aggregated and Anonymized Data

ReadySet may generate and retain anonymized, de-identified, statistical, and aggregated information derived from the Services.

Examples include:

  • Heatmaps
  • Gameplay analytics
  • Usage statistics
  • Benchmarking information

Such information is not intended to identify individual Participants.

16. Cookies and Tracking Technologies

We use cookies and similar technologies.

Please refer to our Cookie Policy for detailed information.

17. Children's Privacy and Educational Use

The Services may be used by schools and educational institutions.

Event Organizers are responsible for obtaining any permissions, notices, or consents required for participation by minors.

ReadySet does not independently verify participant age.

18. Security

We implement reasonable technical and organizational measures designed to protect information from unauthorized access, loss, misuse, or disclosure.

No method of transmission or storage is completely secure.

19. Your Rights

Depending on applicable law, you may have rights to:

  • Access information
  • Correct information
  • Delete information
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request portability
  • Lodge complaints with supervisory authorities

Requests may be directed to support@playreadyset.com.

20. Changes to This Policy

We may update this Privacy Policy from time to time.

Material changes may be communicated through the Services, email, or website notices.

21. Contact Information

ReadySet
c/o HVNT Entertainment AB
Company Registration Number: 559013-7047
Sturegatan 50
SE-11436 Stockholm
Sweden
support@playreadyset.com