Case Study · Global Team Building · Los Angeles
65 executives. One city. A scavenger hunt that made it all click.
CJ America brought business leaders in from offices around the world and sent them out across Los Angeles with ReadySet, visiting the retail locations and logistics centres that carry their own brands.
AuthorSteve Dunkley· Head of Growth5 min read- Location
- Los Angeles, USA
- Client
- CJ America
- Format
- City-Wide Team Scavenger Hunt
- Scale
- 65 Participants
- Duration
- One Day
- BUILD
- Fully Managed by ReadySet
The Brief
A global gathering that had to feel like more than name badges.
When CJ America set out to plan an in-person gathering for business leaders and executives flying in from offices around the world, the goal was bigger than just another corporate meetup.
With colleagues arriving from multiple countries and regions, the company wanted an experience that would break the ice fast, get people talking, and leave them with real relationships — not just name badges and LinkedIn connections.
Their answer: a ReadySet-powered scavenger hunt through Los Angeles.
The Challenge
65 colleagues who don't see each other day-to-day.
Many were meeting colleagues from other regions for the first time, and the usual conference-room icebreakers weren't going to cut it.
Cross-regional teams
Leaders arriving from offices around the world, most of them meeting face to face for the first time.
Out of their seats
An experience that got people moving, working together and genuinely enjoying each other's company.
True to CJ
Something that reinforced what makes CJ, CJ — not a generic off-the-shelf activity.
A city to explore
Los Angeles as the venue, with CJ's own retail and logistics footprint as the route.
The Experience
The CJ ecosystem, explored on foot.
Rather than a standard office tour, CJ America used ReadySet to send teams out across Los Angeles to explore the city through the lens of their own business.
Groups visited retail locations carrying CJ products — spanning the company's food and beauty brands — as well as CJ logistics centres, turning the day into a hands-on tour of the CJ ecosystem as it exists in the real world.
Along the way, ReadySet's gamified format kept energy high: challenges, checkpoints and friendly competition gave every stop a purpose and kept teams collaborating from one location to the next.
Instead of a passive itinerary, employees were active participants — navigating the city together, solving challenges, and building rapport with colleagues they may never have worked with directly before.
The Impact
Collaboration, laughter and genuine connection.
The result was exactly what CJ America was hoping for: a day of connection among colleagues from across the globe.
By pairing exploration of CJ's own retail and logistics footprint with the energy of a gamified scavenger hunt, CJ America created an event that did double duty — strengthening cross-regional bonds among employees while giving the group a firsthand look at CJ's presence in one of its key US markets.
At a Glance
One day, one city, one team.
The essentials behind CJ America's global gathering in Los Angeles.
- Client
- CJ America
- Format
- City-wide team scavenger hunt
- Location
- Los Angeles, USA
- Participants
- 65 business leaders and executives
- Audience
- Colleagues from multiple countries and regions
- Duration
- One day
- Stops
- Retail locations carrying CJ brands and CJ logistics centres
- ReadySet's role
- Game design, challenge content, checkpoint setup and live gameplay across the city
Why it worked
A gathering people actually remember.
Built-in icebreakers
Team-based challenges gave colleagues from different regions an easy, low-pressure way to start working together.
A city as the venue
Instead of a single conference room, Los Angeles itself became the backdrop for a shared experience.
Business relevance, built in
Visiting real retail locations and logistics centres connected the fun of the hunt to CJ's actual brands and operations.
Scale without complexity
With 65 participants across multiple teams, the experience stayed organized, competitive and easy to follow.
What organizers say
ReadySet helped us turn a global gathering into a genuine connection experience. Bringing together 65 employees from multiple countries and regions, the platform encouraged collaboration, conversation, and camaraderie in a fun and engaging way.
Shelly Park, SHRM-CP
HR Senior Associate · CJ America, INC
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