14
Articles
4
Categories
94 min
Total read time
2024
Writing since
About
Steve works closely with customers, event organizers and partners to understand what makes people participate, engage and remember an experience. With a background spanning marketing, events and audience engagement, he helps organizations create experiences that people actually want to be part of. He writes about conferences, events, audience engagement, sports activations and emerging trends in experiential marketing.
Expertise
- Live Events
- Audience Engagement
- Event Marketing
- Sports Activations
Topics covered
- culture
- team
- branded
- multiplayer
- distributed
- agency
- city-wide
- managed
- stockholm
- routing
- enterprise
- global
“The best events don't just attract attention. They invite people to participate.”
Steve Dunkley, Head of Growth
Library
All work by Steve
Case Studies
4 pieces
Case study · Culture activation
Trailmix Values in Action, a multiplayer culture activation across two cities
How Trailmix Games turned a new set of company values into a branded multiplayer experience connecting their London and Berlin teams through real-world gameplay.
Case study · Agency partnership
How Ciceron turned a new office move into an interactive city experience
A fully managed location-based game for 110 participants in central Stockholm — 41 checkpoints, 477 challenges played, and an event agency that never had to build the game itself.
Case study · Agency partnership
One game, three routes: how OneMotion IMC guided 200 participants across Stockholm
A fully managed city challenge that used ReadySet Tags to split 30 teams across three routes and three lunch venues — one event code, one leaderboard, zero support requests.
Case study · Global team building
How CJ America turned a global gathering into a city-wide connection experience
65 executives from multiple countries, one day in Los Angeles, and a gamified hunt through CJ's own retail and logistics footprint.
Event Inspiration
6 pieces
Inspiration · Conferences
10 scavenger hunt ideas for conferences and networking events
Creative multiplayer formats — sponsor passports, speaker trivia races, hidden QR challenges, and more — that turn conferences into interactive social experiences.
Inspiration · Cities & Tourism
City Scavenger Hunt App: How Cities Can Activate Locals and Visitors
How cities, tourism boards, and chambers of commerce use a branded scavenger hunt app to drive foot traffic, support local business, and build civic pride.
Inspiration · Team Building
Innovative Team Building Ideas for a Stronger Workforce
Twelve modern team building ideas that go beyond trust falls — built around movement, collaboration, and shared discovery.
Inspiration · Offsites
Corporate Offsite Ideas That Actually Build Stronger Teams
Offsite ideas that move beyond the meeting room — built around shared experience, light competition, and real conversation.
Inspiration · Seasonal
No More Lonely Runs: A Halloween Scavenger Hunt in NYC
How NYC running club No More Lonely Runs used ReadySet to turn marathon week into a 100-runner Halloween dash across Manhattan.
Inspiration · Format
All Hands on Deck: Scavenger Hunts Anywhere on Earth, Even at Sea
From cruise ships to rooftop bars, ReadySet scavenger hunts work anywhere there are people, phones, and a place worth exploring.
Playbooks
3 pieces
Playbook · Team Building
Running smooth multiplayer team-building experiences
How to design, organize, and run engaging multiplayer experiences that keep teams connected, collaborative, and energized — without the corporate team-building cringe.
Playbook · Conferences
The Conference Glow-Up: How to Keep Attendees Energized
A playbook for designing the moments between sessions — the parts of a conference that decide whether anyone remembers it.
Playbook · Team Building
How to Plan a Corporate Scavenger Hunt
Goals, gameplay area, briefing, run-of-show, and post-event — a complete blueprint for a corporate scavenger hunt that actually lands.
