Case Study · Agency Partnership · Stockholm
One game, three routes, 200 participants across Stockholm.
OneMotion IMC needed to move roughly 200 guests from one hotel to three different lunch venues in Gamla Stan in about an hour. ReadySet turned the journey into a single competitive city challenge with three separate routes.
AuthorSteve Dunkley· Head of Growth6 min read- Location
- Central Stockholm, Sweden
- Client
- OneMotion IMC
- Format
- Customized City Challenge With Dynamic Routing
- Scale
- 200 Participants · 30 Teams
- Duration
- 1 Hour
- Build Time
- Fully Managed by ReadySet
The Brief
Get 200 people to three restaurants — and make it fun.
When OneMotion IMC planned a client event in central Stockholm, the challenge was about more than creating an entertaining team activity.
Around 200 participants needed to travel from one common starting point to three different lunch venues in Gamla Stan. They had approximately one hour to complete the journey, and every group had to arrive at the correct restaurant on time.
Rather than simply directing participants from one place to another, OneMotion wanted to turn the journey into a fun, meaningful and competitive part of the event.
ReadySet was brought in to create the entire experience.
The Challenge
One start, three destinations, no crowd clusters.
All participants started at Clarion Hotel Sign near Norra Bantorget. From there, 30 teams needed to make their way through central Stockholm before arriving at one of three restaurants in Gamla Stan.
Sending every team along the same route would have created a large cluster of people moving through the city together. Creating three completely separate games would have made onboarding, administration and competition unnecessarily complicated.
One shared competition
Keep every team inside the same game, the same content and the same live leaderboard.
Three separate journeys
Divide 30 teams across three routes and guide each of them to the correct restaurant.
Company storytelling
Introduce content connected to the client's history and organisation along the way.
Simple onboarding
Make joining effortless for roughly 200 participants with predetermined teams.
A Fully Managed Experience
OneMotion handed the game production to ReadySet.
That included direct communication with their client, so we could understand the purpose of the event, learn about the organisation and identify the stories and facts worth turning into game content.
Based on those conversations, ReadySet created a fully customised city challenge featuring company-related trivia, location-based activities and creative photo challenges.
We handled the game structure, content production, checkpoint setup, team configuration, routing, onboarding flow and final destinations. The finished experience was delivered ready to play, allowing OneMotion to focus on the wider event production.
- 42 mapped checkpoints
- Three planned routes
- Creative photo tasks
- Company trivia content
One Game, Three Routes
Tags decided what each team could see.
ReadySet Tags control which checkpoints and destinations are visible to each team. That meant all 30 teams could take part in the same event while following one of three different routes through Stockholm.
One shared event
Same event code, same onboarding, same core challenge content.
Same starting point
All 30 teams began at Clarion Hotel Sign near Norra Bantorget.
Different journeys
Tags assigned each team to the correct route and set of checkpoints.
Different destinations
Each route guided its teams to the correct lunch venue in Gamla Stan.
The routes began at the same location but separated shortly after the start — one heading towards Gamla Stan via Centralbron, one past the Swedish Parliament, and one approaching the final area along Skeppsbron. Although teams travelled different paths and arrived at different restaurants, they competed on the same live leaderboard from start to finish.
Onboarding
A QR code instead of an admin project.
Getting a large number of participants into predetermined teams can easily become the most complicated part of a digital event.
A team leader was appointed for each of the 30 teams. The leader entered the event code, selected their assigned team, and ReadySet generated a unique team QR code.
Everyone else simply scanned that QR code with their phone camera. Deep linking took them straight into the correct game and team — no long lists, no guessing where they belonged.
Approximately 200 people took part in the physical experience, and the platform registered 111 connected players, since not every participant needed a separate phone. The onboarding ran without generating a single support request during the live event.
“Scan your team leader's code — you're in the right team, on the right route.”
The Results
54 minutes on average, and everyone at the right table.
The complete experience lasted approximately one hour, with an average team playtime of 54 minutes — almost exactly matching the planned schedule.
- 200
- Connected players
- 30/30
- Teams actively started
- 42
- Unique checkpoints played
- 294
- Successful checkpoint completions
- 199
- Participant photos captured
- 54 min
- Average team playtime
All groups reached their assigned restaurants on time, and OneMotion never had to manually redirect teams or resolve technical onboarding issues. Of the participants who left a rating, roughly 92% rated the experience positively (58 positive, 5 negative). All 42 available checkpoints were activated, showing that teams engaged with content across all three routes.
Feature Spotlight
Dynamic routing with Tags.
Tags make it possible to control which content, checkpoints and destinations are available to different teams inside the same game.
- Distribute participants across several routes
- Guide teams to different restaurants or venues
- Reduce congestion and crowd clusters
- Create different journeys from the same starting point
- Assign content to specific groups
- Coordinate breakout sessions or staggered arrivals
- Preserve one onboarding flow and shared leaderboard
Rather than building and managing several separate events, organisers can create one connected experience with multiple possible journeys. Whether participants need to reach different restaurants, breakout venues, transport points or final destinations, the movement between locations becomes part of the programme.
For Event Agencies
The platform became part of the event's logistics.
For OneMotion, ReadySet provided more than a traditional scavenger hunt.
By combining team-based gameplay with dynamic routing, OneMotion could move approximately 200 people from one starting point to three separate destinations while keeping the journey engaging, coordinated and competitive.
The participants experienced one shared event. Behind the scenes, ReadySet made sure every team saw the correct route, reached the correct restaurant and remained part of the same leaderboard.
- Event partner
- OneMotion IMC
- Format
- Customized city challenge with dynamic routing
- Location
- Central Stockholm, Sweden
- Participants
- Approximately 200
- Teams
- 30 teams across 3 routes
- Duration
- Approximately 1 hour
- Destinations
- 3 restaurants in Gamla Stan
- Support requests
- 0 during the live event
- ReadySet's role
- Content workshops, game design, checkpoint planning, routing, Tag and team configuration, onboarding flow and full event preparation
Why it worked
The journey became part of the programme.
Routing built into the game
Tags decided which checkpoints and destinations each team could see, so 30 teams followed three different paths inside one event.
No congestion
Instead of 200 people walking the same street at the same time, teams were distributed across central Stockholm.
Onboarding without admin
Team leaders generated a QR code; everyone else scanned it and landed directly in the right team through deep linking.
A production partner
OneMotion handed the whole game production to ReadySet, including direct content work with their client.
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