Brand & Audience · Product Launches

Put the product
in their hands, not on a screen.

A launch that gets watched is forgotten by Friday. ReadySet turns launch day into a played experience where guests handle the product, complete missions with it, and post the proof themselves.

Live event leaderboard

Why launches play

Demoed, not presented. Played, not pitched.

The product is the mission

Missions require using, tasting, wearing, or testing the thing you are launching.

Multi-stop reveal

Route guests through the space so features unlock in the order your story needs.

Earned media by design

Capture missions produce shareable guest content with your framing already built in.

Live signal from the floor

See which features drew the most play and which stations stalled, while the event is still running.

How launch day plays

Scan on arrival. Start using it immediately.

No queue for a demo slot. Everyone joins with one code and the room becomes a playable product tour.

  1. 01
    Welcome screen with event join code entry

    Open the app, join the game

    Attendees download the ReadySet app, enter the event code, and join, no account required.

  2. 02
    Team join screen with QR code and teammates

    Form your squad

    Auto-balanced or self-picked teams of 4–8. Color, name, and avatar locked in seconds.

  3. 03
    In-game player map with checkpoints

    Read the map

    Your venue, lit up with checkpoints, missions, and rival teams moving in real time.

  4. 04
    Photo challenge prompt

    Run missions

    Photo, video, trivia, AR, head-to-head, designed around your event. Fast, surprising, sharable.

  5. 05
    Live event leaderboard

    Climb the leaderboard

    Live ranking, surprise twists, and a finale moment the room remembers.

Easy for the brand team

You own the story. We make it playable.

We translate the launch narrative into missions, theme the app to the brand, and run the session with your production team.

  • Fully brand-themed

    Colours, wordmark, tone of voice and mission copy match the launch identity.

  • Feature-led missions

    Each hero feature gets its own mission, so nothing important goes undemoed.

  • Press and creators included

    Separate mission tracks for media, creators, and retail partners in the same event.

  • Repeat by city

    Run the same launch format in each market with local checkpoints swapped in.

Event control

Live

Hands-on

Every guest, every feature

  • JoinOne code, no app store
  • TracksPress · Creators · Retail
  • ReportingLive participation
  • StatusLive · Launch day
Teams
Map
Missions

What brand teams see

Every guest

Hands on the product

45–90

Minutes of play

Multi-city

Repeatable format

Live

Engagement reporting

“Instead of a keynote and a queue, everyone had used it within ten minutes. The content came from the guests, not our crew.”
Brand Experience Lead · Consumer brand

Your event, unforgettable

Tell us the venue.
We'll bring the game

A 30-minute call is enough to design exactly what your guests will be doing, and posting about, on the day.