The product is the mission
Missions require using, tasting, wearing, or testing the thing you are launching.
Brand & Audience · Product Launches
A launch that gets watched is forgotten by Friday. ReadySet turns launch day into a played experience where guests handle the product, complete missions with it, and post the proof themselves.

Why launches play
Missions require using, tasting, wearing, or testing the thing you are launching.
Route guests through the space so features unlock in the order your story needs.
Capture missions produce shareable guest content with your framing already built in.
See which features drew the most play and which stations stalled, while the event is still running.
How launch day plays
No queue for a demo slot. Everyone joins with one code and the room becomes a playable product tour.

Attendees download the ReadySet app, enter the event code, and join, no account required.

Auto-balanced or self-picked teams of 4–8. Color, name, and avatar locked in seconds.

Your venue, lit up with checkpoints, missions, and rival teams moving in real time.

Photo, video, trivia, AR, head-to-head, designed around your event. Fast, surprising, sharable.

Live ranking, surprise twists, and a finale moment the room remembers.
Easy for the brand team
We translate the launch narrative into missions, theme the app to the brand, and run the session with your production team.
Fully brand-themed
Colours, wordmark, tone of voice and mission copy match the launch identity.
Feature-led missions
Each hero feature gets its own mission, so nothing important goes undemoed.
Press and creators included
Separate mission tracks for media, creators, and retail partners in the same event.
Repeat by city
Run the same launch format in each market with local checkpoints swapped in.
Event control
LiveHands-on
Every guest, every feature
What brand teams see
Every guest
Hands on the product
45–90
Minutes of play
Multi-city
Repeatable format
Live
Engagement reporting
“Instead of a keynote and a queue, everyone had used it within ten minutes. The content came from the guests, not our crew.”
Related solutions
01 · Related
Branded missions, custom theming, and shareable moments engineered to surface the product in the wild.
02 · Related
Real-world multiplayer experiences that turn campaigns into something audiences play, not just watch.
03 · Related
Turn sponsor exposure into participation. Branded missions that drive measurable engagement on-site.
Your event, unforgettable
A 30-minute call is enough to design exactly what your guests will be doing, and posting about, on the day.