ReadySet

Brand & Sports · Sponsor Activations

Stop selling banners.
Start selling missions.

A sponsor logo on a backdrop gets walked past. A branded mission inside a live game gets played, scored, and shared, and it gives you numbers to put in the post-event report. Silverstone ran exactly this model for 21 nights.

Talk to SalesSee How It Works
Photo challenge prompt

Why sponsors buy it

Playable inventory, not passive impressions.

Sponsorship renews when the partner can see what they got. Missions turn a placement into a measurable interaction the audience chose to have.

Missions instead of signage

Each partner gets a branded challenge at their stand, zone, or moment, written in their language and voice.

Attention you can price

Completions, time spent, and repeat visits per partner, so tiers stop being guesswork at renewal.

Opt-in data, cleanly

Visitors choose to share details for prize entry. Consented leads, not scanned badges nobody remembers giving.

A report the partner keeps

One clear per-sponsor summary after the event: reach, completions, dwell, and the content the crowd created.

How a sponsored game plays

One event code. Every partner in it.

Attendees join the host event once. Sponsor missions sit inside the same game, so nobody has to opt into a separate activation.

  1. 01
    Welcome screen with event join code entry

    Join the host event

    One code on badges, screens, and signage. No account, no separate sponsor app to download.

  2. 02
    Team join screen with QR code and teammates

    Pick a squad

    Visitors play solo or in small teams, which multiplies the number of people pulled into each partner zone.

  3. 03
    In-game player map with checkpoints

    Partner zones on the map

    Every sponsor appears as a checkpoint worth walking to, weighted by the tier they bought.

  4. 04
    Photo challenge prompt

    Play the branded mission

    Photo, video, trivia or product-led challenges built with the partner, completed at their stand.

  5. 05
    Live event leaderboard

    Leaderboard and prize moment

    Partner-backed prizes announced live, with the sponsor named on the board the whole crowd is watching.

Easy for the commercial team

You sell the package. We build the mission.

We turn each sponsorship tier into game content, run it live during the event, and hand back per-partner reporting afterwards.

  • Mapped to the placement

    Missions land where the partner actually is: their stand, their zone, their product, their moment in the run of show.

  • Timed for footfall

    Drop a partner mission into the quiet hour and watch their zone fill, instead of hoping the crowd drifts over.

  • Live steering

    Boost an under-performing partner mid-event from one dashboard, before the report becomes an awkward conversation.

  • Brand-true theming

    Partner colours, copy, and creative inside the game, so it reads as their activation rather than a generic quiz.

Event control

Live

Per sponsor

Reporting granularity

  • TiersHeadline → standard
  • MetricsCompletions · dwell
  • DataOpt-in only
  • StatusLive · Event day
Teams
Map
Missions
Silverstone circuit at night during the Lap of Lights branded activation, light trails sweeping past illuminated grandstands.
Real activation · branded end-to-end

Sponsor-scale proof

Silverstone turned a whole circuit into branded gameplay.

Lap of Lights ran as a drive-through treasure hunt across the Silverstone circuit for 21 consecutive nights: fully themed to the venue, played by tens of thousands of visitors, and delivered inside the ReadySet app with no bespoke build.

  • The brand owned the experience

    Theming, language, and missions written for the venue, so the activation read as Silverstone's own rather than a sponsored add-on.

  • A run, not a single night

    21 consecutive ticketed nights of gameplay, with content pacing that kept repeat visitors engaged across the run.

  • Measured at crowd scale

    Tens of thousands of visitors and mapped checkpoints across the grounds, with participation data available throughout.

See How It Was Built
Alex Ashworth
ReadySet transformed Lap of Lights into an interactive adventure with strong engagement, high completion rates, and excellent guest feedback.
Alex Ashworth·Senior Creative Producer, ADI.TV

What commercial teams take away

21

Nights run at Silverstone

10,000+

Visitors played

Per partner

Reporting

Opt-in

Lead capture

More for brand and rights holders

Other ways partners get played, not passed.

All solutions

Your event, unforgettable

Tell us the venue.
We'll bring the game

A 30-minute call is enough to design exactly what your guests will be doing, and posting about, on the day.

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