Venue-scale mapping
Circuits, bowls, concourses, paddocks and car parks mapped into zones with checkpoints where you want footfall.
Brand & Sports · Live Sports
The venue is the platform.
We make it playable.
Circuits, stadiums, tournament grounds, and everything in between, mapped as a live playing field with gameplay timed to the run of show. Silverstone did exactly this across 21 nights of Lap of Lights.
Why rights holders use it
Built for operations, not just engagement decks.
Live sport is a production problem before it is a content problem. ReadySet is the layer that maps your venue, respects your run of show, and gives commercial teams inventory they can actually report on.
Repeatable across the calendar
Set the format once and reuse it every fixture, race weekend, or tour stop with fresh content each time.
Sponsor inventory you can measure
Missions, zones and prize moments sold as named assets, reported back with participation and completion numbers.
Broadcast and big-screen tie-ins
Leaderboard reveals, live results and crowd moments cut into the in-venue feed and the broadcast window.
Dwell and concourse management
Move crowds toward the quieter gates, retail and food zones by pointing gameplay at them mid-event.
No custom app build
Delivered inside the ReadySet app, so there is no bespoke development cycle or app-store approval on the critical path.
HOW A LIVE EVENT PLAYS
Ticket to entry code. Entry code to big screen.
Distributed on tickets, screens and signage, timed to the run of show, and closed out with a leaderboard moment in front of the crowd.
- 01
Entry code on tickets and screens
Printed on the ticket, shown on the concourse screens, read out on the PA. Attendees join without an account.
- 02
Enter as a group or solo
Cars, blocks, hospitality tables or lone visitors, all entered onto the same board with the same rules.
- 03
The venue appears as a map
Zones, gates, checkpoints and partner activations plotted across the circuit, bowl, or tournament grounds.
- 04
Missions follow the action
Challenges open and close with the schedule, so gameplay never competes with what is happening on track or on pitch.
- 05
Leaderboard on the big screen
Standings feed the in-venue screens for a finale moment the crowd sees together before they head for the exits.
Easy for the venue team
You own the run of show. We slot into it.
Mapping and content are built with your venue and event teams, timed against the schedule, steered live from a control room, and rolled out across every stop on the calendar.
Mapped with your venue team
Site walk, zone plan, access rules and safety constraints built into the game design before anyone plays.
Timed to the run of show
Windows open at gates, between sessions, and through the interval, and close before the action restarts.
Live control room
Pause a zone, extend a window, push a sponsor moment, and feed results to the big screen as the event runs.
Tour and multi-venue ready
One format, many venues. Race weekend here, stadium there, tournament grounds next month, same platform.
Event control
Live21 nights
Silverstone run length
- VenueFull circuit
- Visitors10,000+
- CheckpointsMapped on track
- StatusLive · Night 14
Teams
Map
Missions
Venue-scale proof
A Formula 1 circuit, mapped and played for 21 nights.
Silverstone's Lap of Lights became a drive-through treasure hunt across the circuit: checkpoints mapped on track, gameplay themed to the venue, and tens of thousands of visitors playing it from the driver's seat, all without commissioning a standalone app.
Mapped across a live circuit
Checkpoints placed along the racing line and around the grounds, designed to work with vehicle flow and venue access rules.
Operationally repeatable
21 consecutive nights of gameplay, running alongside the venue's own production without a parallel workstream.
Branded, not bolted on
Theming and narrative written for Silverstone, delivered through the ReadySet app instead of a bespoke build.
ReadySet transformed Lap of Lights into an interactive adventure with strong engagement, high completion rates, and excellent guest feedback.
What rights holders take away
21
Nights live at Silverstone
10,000+
Visitors played the circuit
1
Platform across venues
0
Bespoke apps commissioned
More for venues and rights holders
Other ways live venues put fans in the game.
01 · Related
Fan Engagement
Season-long and matchday multiplayer that keeps fans playing pre-game, in-arena, between whistles, and after the final score.
Explore02 · Related
Sponsor Activations
Turn sponsor exposure into participation. Branded missions that drive measurable engagement on-site.
Explore03 · Related
Brand Activations
Branded missions, custom theming, and shareable moments engineered to surface the product in the wild.
Explore
Your event, unforgettable
Tell us the venue.
We'll bring the game
A 30-minute call is enough to design exactly what your guests will be doing, and posting about, on the day.