The arrival window turned live
The 60 minutes before kick-off becomes concourse play instead of a queue, with fans in their seats earlier.
Brand & Sports · Fan Engagement
Your fans already love the place.
Give them something to play in it.
Arrival, half-time, the walk back to the car, the week before the next fixture: ReadySet turns the whole supporter relationship into a game that runs from pre-game to full season. At Silverstone, motorsport fans played their way around the circuit itself.
Why fans stay engaged
Ninety minutes is the easy part. The season is the opportunity.
Fans give you far more hours than the match itself. ReadySet turns that surrounding time, and the fans who never make it to the venue, into something measurable your commercial team can sell against.
Season-long standings
Points carry from fixture to fixture, so supporters return with a table to climb and a rivalry to settle.
Supporter squads
Friends, family blocks, or fan clubs play as teams, and the group chat keeps the game alive between matches.
Sponsor challenges fans opt into
Partner missions and prize drops that fans choose to play, giving sponsors real participation numbers instead of impressions.
At-home fans included
Second-screen play for the fans watching the broadcast, on the same leaderboard as the ones in the stands.
First-party fan data
Consent-based opt-ins and participation data that belong to the club, not to a platform in the middle.
HOW A MATCHDAY PLAYS
Posted in the fan channel. Played from the stands.
One code in the club app, newsletter, or big-screen graphic. Fans join from their own phone and stay in the game long after the whistle.
- 01
The code goes out to supporters
Club app, newsletter, socials, or the big screen. Fans enter it on their own phone and they're playing in seconds.
- 02
Pick your supporter squad
Play with the people in your row, your fan club, or the friends watching from home. Everyone lands on the same table.
- 03
The venue opens up
Concourse, fan zone, club shop, and the streets around the ground appear as checkpoints on a live map.
- 04
Play through the match
Predictions, trivia, photo missions and partner challenges timed to arrival, half-time, and the final whistle.
- 05
The season table updates
Matchday winners announced before fans leave, season standings refreshed, and the next fixture already on the board.
Easy for the club
You run the fixture. We run the fan game.
Club-branded, scheduled against your fixture list, moderated live on matchday, and reusable every time the gates open again.
Club-branded end to end
Crest, colours, tone of voice and player references, so it reads as your club's experience rather than a third-party app.
Scheduled against the fixture list
Set it once per season. Each fixture opens with fresh missions and the standings already carried forward.
Moderated live on the day
Approve submissions, drop a bonus mission at half-time, and surface a partner moment from one dashboard.
Home and away audiences
In-venue fans, travelling support, and broadcast viewers all play the same game from wherever they are.
Event control
LiveMatchday
Pre-game to full time
- Fan squadsOpen entry
- Missions24 per fixture
- Season tableCarried forward
- StatusLive · Half-time
Teams
Map
Missions
Fans playing a real venue
At Silverstone, fans played the circuit itself.
Lap of Lights let visitors experience the track from a racecar driver's perspective, as a branded treasure hunt rather than a walk-through. Fans became participants, and the whole thing lived inside the ReadySet app.
Spectators became players
Visitors drove the circuit while solving a mapped hunt, so the visit became something they did rather than something they watched.
The venue's own branded layer
Theming, narrative and challenge design built around Silverstone's identity, delivered as a fan-facing experience under their brand.
Repeatable across a run of dates
21 nights of gameplay with no standalone app commissioned, proving the format holds up fixture after fixture.
We used ReadySet for a two-day kickoff and conference, and it was the perfect activity to engage our client and energize a competitive group. The ReadySet team made it feel like a fully customized experience.
What fan teams take away
10,000+
Fans reached at Silverstone
21
Consecutive nights live
Season
Standings carry over
0
App store submissions
More for clubs and rights holders
Other ways sports brands play with ReadySet.
01 · Related
Live Sports
Multiplayer experiences for live sports, stadium activations, matchday play, broadcast tie-ins, and league-wide campaigns built for the second screen.
Explore02 · Related
Sponsor Activations
Turn sponsor exposure into participation. Branded missions that drive measurable engagement on-site.
Explore03 · Related
Brand Activations
Branded missions, custom theming, and shareable moments engineered to surface the product in the wild.
Explore
Your event, unforgettable
Tell us the venue.
We'll bring the game
A 30-minute call is enough to design exactly what your guests will be doing, and posting about, on the day.